Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

Since September, ProPublica has been encouraging Facebook users to share the categories of interest that the site has assigned to them. Users showed us everything from “Pretending to Text in Awkward Situations” to “Breastfeeding in Public.” In total, we collected more than 52,000 unique attributes that Facebook has used to classify users.  […]

To find out exactly what type of data Facebook buys from brokers, we
downloaded a list of 29,000 categories that the site provides to ad
buyers. Nearly 600 of the categories were described as being provided by third-party data brokers. (Most categories were described as being generated by clicking pages or ads on Facebook.)


The categories from commercial data brokers were largely financial, such as “total liquid investible assets $1-$24,999,” “People in
households that have an estimated household income of between $100K and $125K, or even “Individuals that are frequent transactor at lower cost department or dollar stores.”

— Facebook Doesn’t Tell Users Everything it Really Knows About Them - ProPublica

Don't be the product, buy the product!

Schweinderl