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People generally don’t like losing things that they have. When a resource is provided to them as a default—even something as trivial as a pen—people tend to be unwilling to part with it. As a consequence, the least amount of money they are willing to accept to give it up is often much greater than the amount that they would be willing to pay to purchase the same item.
Daniel Kahneman (via Recline and fall: Who owns the space between reclining airline seats? | The Economist)

Don't be the product, buy the product!

Schweinderl